At a Mass to mark 120 years since its founding, the PTAA was praised for taking a stand against "the huge investment and false idealisation of a drinking culture by the drinks industry".

“The worst thing about excessive drinking is not the men it makes drunk but the children that it makes afraid.” – Fr Barney McGuckian

Sales today stand at 52,000, and it remains one of the best-selling magazines in the country.

“Our hospital beds are occupied with up to 2,000 patients with illnesses related to excess alcohol and in the region of three people per day die in Ireland for the same reason.”

Alcohol is a factor in half of the suicides in Ireland and more people die each day from alcohol-related problems than on our roads.

Irish people spent €6.35 billion on alcohol in 2012 new figures reveal.